Meet Jo

 

Who I Am

I’m Jo. Yorkshire-born, a mum to a teenage son, an author, a soul-led mentor and a woman with a rather big vision.❤️

I’ve spent over 30 years in the fitness and wellness industry, long before “high vibe” became a hashtag and green juice was marketed as a personality trait.😂

Being a mum keeps me grounded, teaches me plenty about myself and reminds me that real life doesn’t always go according to plan. Especially when there’s a teenager involved! 😂 I love honest conversations, a good old belly laugh and people who are happy to be themselves. I believe life has room for big dreams, messy days, a little cheekiness, and a decent cup of Yorkshire tea.

My professional journey began in fitness and education. Over the years, I’ve built programs, trained instructors, developed systems and worked across international markets. While I’ve learned a great deal about fitness, wellbeing, and personal development, some of my biggest lessons have come from simply living life.

I’ve always believed in the importance of looking after ourselves, but three decades in this industry have taught me something far more important than any fitness plan ever could. Our relationship with ourselves shapes how we experience our bodies, our choices, and our lives. I’ve seen how easily women can become caught up in expectations, comparisons and the endless pressure to get everything right. To be the perfect mum, partner, professional, friend, and somehow find time to look fabulous while doing it all. I´ve been there, done that and bought many t-shirts along the way. 

And somewhere in all that doing, it’s easy to stop listening to ourselves. I’m not interested in giving women another set of rules to live by. I want to help them reconnect with themselves, recognise their worth, feel fabulous being exactly who they are, and guide them to become whatever they want. Because you can be completely worthy as you are AND still have dreams, desires and things you want to change. Those two things were never mutually exclusive.

 

My Mission & Vision

I have a mission that’s very close to my heart.

To help as many women as possible to see themselves through the eyes of the Divine — already worthy, loved, whole and enough, exactly as they are. And when I say Divine, I mean the God of YOUR own understanding. Whatever that looks or feels like for you.

Imagine a world where more women genuinely knew their worth. Where they felt confident in their own skin, trusted their own voices, embraced their desires and stopped waiting to become someone else before allowing themselves to enjoy their lives. Women who recognise their inner light and aren’t afraid to let it shine. That’s the world I want to help create.

My vision is to build a worldwide movement of women reconnecting with themselves in Mind, Body & Soul, and supporting one another to live lives that feel true to who they are.

It’s a big vision, I know.But I’m a Yorkshire lass, and we´re not exactly known for doing things by halves. 

 

The Whispers Behind the Work

I’m also the author of Embrace Your Inner Oneness, Divine DIVA Whispers, a published journal of channelled poetic whispers and soul-reflective prompts.

These channelled whispers grew from conversations with my own inner voice and have become a meaningful part of my journey. They’re reminders to pause, listen, and remember the worth and light already within us.

My journal and DIVALIGN are two expressions of the same mission: helping women reconnect with themselves and recognise who they already are.